A dark fragrance hero over the smoke-gradient background component, seen only through the letters of a giant one word headline: a black sheet with white type is multiplied over the smoke, so warm plumes rise and curl inside the letters while the rest of the frame stays black. The word fades and settles in over the smoke's own slow arrival, with an eyebrow at the top and a short intro, a light Arrow Pill and an underline link along the bottom. The headline stays real, selectable text, and every smoke setting passes through the smoke prop.