Blur-in text animation: phrases resolving from blur out of a gradient field. A phrase at a time, resolving out of a moving colour field. Each line arrives from the right, oversized and defocused, and pulls into focus a glyph at a time while the whole line decelerates into place and keeps creeping. At the end of its beat it goes back out the way it came in, and the next line is already resolving over the top of it — so the cut never reads as a cut. Everything blue about the type is the field showing through a glyph that has not finished arriving: the ink is plain white, and there is no blend mode, no glow and no second colour anywhere in it.