iPhone mockup scene: a headline and a phone placed into frame, the app pitch shot. A headline and a phone: the pitch shot. The device is put down from the right — not slid, put down: it keeps 77% of the remaining distance every frame, so it covers half the move in two frames and eases the last few pixels. Beside it a two-line headline says itself a word at a time, each word arriving a little right of its place, a little small and a lot lighter, and settling into the line. On the screen, a thread somebody is having, with the reply landing on its own beat.