Wordmark Cut · snapcn

Wordmark reveal end card: a huge brand name with a hard cut to a close-up. A wordmark twice the width of the frame, cooling from a lit gradient to ink while it settles, and then a hard cut onto its last letters and the dot — 1.71× nearer, with a shallow depth of field the wide shot does not have, which is the only thing that says the second shot is closer rather than just bigger. It holds a beat and pushes in, still accelerating on the last frame.